ROLES & RESPONSIBILITIES

• Engage directly with business leaders to help define their marketing analytics vision, strategy, and roadmap, with supporting business case

• Ensure all marketing campaign metrics/KPIs are being tracked accurately

• Track, assess, and report data across all marketing channels (paid, earned and owned)

• Use data visualization skills to create reports, dashboards, and presentations that clearly, accurately, and reliably report on marketing effectiveness and business performance.

• Incorporate previous performance and learnings to build clear data stories that offer actionable insights

• Communicate and present the meaning behind the data and what the results mean, identify trends, and help solve problems

• Maintain a strong level of expertise in industry-leading marketing and campaign measurement and analytical approaches

• Design and conduct primary and secondary research projects as needed

• Serve as a liaison between technical and non-technical team members

• Analyze historical data to inform and recommend business operation strategies

• Assist in quarterly tracking of revenue to opine on Provider performance

SKILLS & EXPERIENCE

5 years’ experience with analytics and reporting for marketing campaigns (online & offline sources)

Expertise with business intelligence tools, web analytics, tracking technologies, Excel, and PowerPoint

Ability to track, measure, and report on omnichannel marketing campaigns to determine ROI

Expertise in assimilating data from multiples sources to build dashboards and effective displays showing easy-to-interpret trends, metrics, and actionable insights

Strong data visualization skills, with the ability to build meaningful/clear data stories from campaign metrics and present to a variety of audiences

Self-starter with strong project management skills, driving multiple projects simultaneously against tight deadlines